While meta tags are becoming less and less important to Google for ranking purposes, they are still important to other search engines.
However, I think more important than for SEO purposes, the meta tag description is what readers will see when they search for something and your blog homepage comes up in the search engine results.
What do Meta Tags mean, what do they do?
Meta Tag Description:
This is where you describe what your blog is about, hopefully using some keywords in your description that pertain to the content you generally post about.
This is what Google (or any search engine) generally pulls when someone searches and your blog homepage is in the results. The meta tag description is what is listed in the search results description.
My meta tag description for hands on : as we grow is this:
Hands on kids activities, crafts, and art projects for hands on moms.
It shows up in Google search results like this:
Meta Tag Keywords:
The same way I spoke about finding keywords for particular posts, you want to do the same for your overall site.
Use the Google Keyword Tool to find the best keywords and keyword phrases that are fitting for your site. Don’t overload your meta tag keywords, just pick relevant ones. The 15 minute SEO Checklist suggests only 10 to 20 keywords at most.
I mentioned that these meta tags are becoming less and less important, you can read more about Google’s use (or not use) of meta tag keywords, just keep in mind that other search engines do still look at the meta tag keywords.
How to add Meta Tags to a Blogger Blog:
Important: Please download a copy of your template before making edits by clicking on the Backup/Restore button in the Template tab.
In Blogger, you will be editing your template HTML. Go to the Template tab > Edit HTML > Proceed.
<b:include data='blog' name='all-head-content'/>
Add the following code right after that line:
<meta content='DESCRIPTION HERE' name='description'/> <meta content='KEYWORDS HERE' name='keywords'/>
It will look like this:
<b:include data='blog' name='all-head-content'/> <meta content='DESCRIPTION HERE' name='description'/> <meta content='KEYWORDS HERE' name='keywords'/> <title><data:blog.pageTitle/></title>
Change the DESCRIPTION HERE and KEYWORDS HERE to be specific to your blog. Save your template once you’ve filled in the appropriate areas.
Meta tags on self-hosted WordPress:
Use the All in One Pack SEO plugin! Fill in the information and you’re done! Check out the theme that you’re using though, some premium themes (such as Thesis and Genesis) have built in SEO packages that are better and easier to use without the need for an additional plugin.
The All in One SEO Pack allows you to fill in these meta tag fields on each post as well. Very vital, probably more so than it is on the homepage.
Meta tags for free WordPress:
Sorry, as far as I can see from research, you can’t access the meta tag files in order to add them. Bummer.
More SEO tips on the way!
Be sure to sign up to receive posts by email so you don’t miss one!
In the meantime,
have you been working on the other SEO tips we’ve shared?